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November 2021

Even a very modest carbon price would offer most farmers and ranchers more revenue than they make raising animals for slaughter, according to the scientist who founded Impossible Foods. “It’s kind of magical, actually,” Patrick Brown said Nov. 4 at WebSummit in Lisbon. “If there were a carbon market, and a ton of carbon dioxide [...]

Impossible Foods CEO Patrick Brown outlined Thursday his vision for eliminating the animal-agriculture industry and, through that act alone, offsetting all other carbon emissions for decades beyond. “I’m confident that by 2035 there will be no global animal-agriculture industry, and it won’t be because anyone banned them,” Brown said Thursday at WebSummit in Lisbon. “It [...]

Yes We Do Have To Give Things Up

“We’re always being told we have to give things up for the environment,” she said. “What can we do for the environment without giving things up?”